With three new irons in the Apex Pro series (Apex Pro, Apex CB and Apex MB), Callaway refocuses its efforts on the distinct demands of elite players. Specifically, that means a heavy emphasis on improving sole designs for more effective turf interaction, tweaking centers of gravity to dial in those specifically for each model and each iron within each model,…
Callaway updates the Big Bertha line of woods and irons, the company’s super game improvement collection. The mix includes a large-faced driver designed for spin reduction and slice-reduction, fairway woods and hybrids with high-strength steel alloy face cup designs and irons jammed with more than 50 grams of tungsten to lower the center of gravity and stabilize the head for…
Wedge designer Roger Cleveland has created a new Callaway Jaws Raw wedge with a raw face and the most aggressive grooves of any wedge from the company to enhance spin. Tungsten weighting is used for the first time in a Callaway wedge to provide the proper balance. Two finishes are available. Four grinds, including a new Z Grind. Seventeen loft/bounce…
The Callaway Paradym Ai Smoke family of drivers features four distinct faces designed through big data, machine learning and artificial intelligence, all fueled on the details of some 250,000 swings of golfers of all types. Each model mixes varying degrees of adjustability and precise weight distribution tailored to how the drives of certain player groups fly. That weight savings is…
The Callaway Paradym Ai Smoke family of fairway woods is vast, featuring 18 options across four distinct models. Those choices are so specific because the designs are built on distinct platforms developed through the analysis of thousands of swings. Fundamental to each of those offerings are the unique face designs that maximize distance and ball-flight needs for four golfer groups,…
Callaway’s latest irons line—the Paradym Ai Smoke—combines advance machine learning with big data. The result is a face designed with a unique topology for every iron that creates a series of sweet spots across the face. The line features three models geared towards specific player types. The standard Ai Smoke targets average to high swing speeds; the Max Fast is…
The Callaway Paradym Ai Smoke threesome of hybrids uses faces designed with the assistance of artificial intelligence algorithms that analyze how different golfers deliver the club to the ball. Based on thousands of swings, the variable thickness faces accentuate ball flight to optimize distance, dispersion and trajectory. The three heads offer distinct shapes, sizes, internal mass and overall weights to…
Since its inception, Cleveland’s cavity-back CBX line of wedges have remained steadfast about being a logical choice for the 84 percent of golfers who use cavity-back irons. Still, not everyone wants to play a game-improvement wedge. In a nod to that reality, Cleveland’s latest version has all the help one could want but does so in a slightly more appealing…
Cleveland’s follow up to its successful RTX ZipCore line features a larger ZipCore section (nearly twice the size) that allows weight to be removed and placed elsewhere to boost forgiveness, particularly in the high-low direction. A new finish combines with a laser pattern to optimize spin, particularly on shots where there is moisture on the ball or from the rough.…
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