With three new irons in the Apex Pro series (Apex Pro, Apex CB and Apex MB), Callaway refocuses its efforts on the distinct demands of elite players. Specifically, that means a heavy emphasis on improving sole designs for more effective turf interaction, tweaking centers of gravity to dial in those specifically for each model and each iron within each model,…
Callaway updates the Big Bertha line of woods and irons, the company’s super game improvement collection. The mix includes a large-faced driver designed for spin reduction and slice-reduction, fairway woods and hybrids with high-strength steel alloy face cup designs and irons jammed with more than 50 grams of tungsten to lower the center of gravity and stabilize the head for…
Wedge designer Roger Cleveland has created a new Callaway Jaws Raw wedge with a raw face and the most aggressive grooves of any wedge from the company to enhance spin. Tungsten weighting is used for the first time in a Callaway wedge to provide the proper balance. Two finishes are available. Four grinds, including a new Z Grind. Seventeen loft/bounce…
The Callaway Paradym Ai Smoke family of drivers features four distinct faces designed through big data, machine learning and artificial intelligence, all fueled on the details of some 250,000 swings of golfers of all types. Each model mixes varying degrees of adjustability and precise weight distribution tailored to how the drives of certain player groups fly. That weight savings is…
The Callaway Paradym Ai Smoke family of fairway woods is vast, featuring 18 options across four distinct models. Those choices are so specific because the designs are built on distinct platforms developed through the analysis of thousands of swings. Fundamental to each of those offerings are the unique face designs that maximize distance and ball-flight needs for four golfer groups,…
Callaway’s latest irons line—the Paradym Ai Smoke—combines advance machine learning with big data. The result is a face designed with a unique topology for every iron that creates a series of sweet spots across the face. The line features three models geared towards specific player types. The standard Ai Smoke targets average to high swing speeds; the Max Fast is…
The Callaway Paradym Ai Smoke threesome of hybrids uses faces designed with the assistance of artificial intelligence algorithms that analyze how different golfers deliver the club to the ball. Based on thousands of swings, the variable thickness faces accentuate ball flight to optimize distance, dispersion and trajectory. The three heads offer distinct shapes, sizes, internal mass and overall weights to…
Since its inception, Cleveland’s cavity-back CBX line of wedges have remained steadfast about being a logical choice for the 84 percent of golfers who use cavity-back irons. Still, not everyone wants to play a game-improvement wedge. In a nod to that reality, Cleveland’s latest version has all the help one could want but does so in a slightly more appealing…
Cleveland’s follow up to its successful RTX ZipCore line features a larger ZipCore section (nearly twice the size) that allows weight to be removed and placed elsewhere to boost forgiveness, particularly in the high-low direction. A new finish combines with a laser pattern to optimize spin, particularly on shots where there is moisture on the ball or from the rough.…
Cobra is jumping into the putter market with both feet and a heavy emphasis on the technology of bringing more consistency to even the most inconsistent strokes. One key to both the new King 3D Printed line and the King Vintage line is greater perimeter weighting for higher moment of inertia (MOI) to make mis-hits roll out like center hits.…
Cobra debuts the latest version of its Air-X line of clubs, including drivers, fairway woods, hybrids and irons designed with lighter weights to appeal to more moderate swing speeds. Among the notable improvements are a major boost in off-center hit forgiveness (moment of inertia) and slice-fighting technologies on the driver (an offset option, heel weighting, more upright lie angle) and…
The Cobra Darkspeed fairway woods and hybrids use an L-shaped face that wraps around the front of the sole combined with an internal weight bar that's suspended like a bridge low and forward in the head to create the ideal blend of high launch and low spin with more speed all across the face. The fairway woods include three models:…
Cobra seeks to build on its Aerojet irons with its follow-up, the Darkspeed. More than just a modest tweak, the Darkspeed makes meaningful moves forward with a new hollow-body construction that is filled with a lightweight foam. Combined with a revised internal “bridge” and face design it results in perhaps Cobra’s longest iron to date. $143 per club; $1,144 for…
The Cobra Darkspeed fairway woods and hybrids use an L-shaped face that wraps around the front of the sole combined with an internal weight bar that's suspended like a bridge low and forward in the head to create the ideal blend of high launch and low spin with more speed all across the face. The fairway woods include three models:…
The Cobra Darkspeed drivers (X, LS and Max) take a multi-faceted and player-specific approach to speed in all its forms. That means a new variable-thickness face design built from artificial intelligence simulations to inject more ball speed all across an array of 15 impact zones. It also means more speed via improved launch conditions and extra forgiveness on off-center hits,…
The Cobra Darkspeed fairway woods and hybrids use an L-shaped face that wraps around the front of the sole combined with an internal weight bar that's suspended like a bridge low and forward in the head to create the ideal blend of high launch and low spin with more speed all across the face. The fairway woods include three models:…
Cobra is introducing limited edition runs of its King Forged TEC players distance iron and more forgiving Forged TECx iron in specially developed black finishes designed for increased durability. The two designs feature the same technologies as the original Forged TEC and Forged TECx irons, introduced last April. $1,300 (steel), $1,400 (graphite) for 4-iron through pitching wedge (seven clubs).
Cobra is updating two long-iron alternatives with the release of the latest versions of the King Tec hybrid and King Utility iron. Both use hollow heads that are designed with faces that wrap around the sole for better ball speed, but their similarities end there. The King Tec hybrid adjusts for loft and has three interchangeable sole weights, while the…
Cobra’s latest iron introductions include a revamped King Tour model and an update to the company’s CB/MB model. All employ a five-step forging process that not only produces repeatable shapes and spec tolerances, but enhances the feel of the iron as well. A King Tec utility iron also was introduced for those needing more help getting their long irons airborne.…
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Odyssey borrows some of the variable face thickness ideas generated by artificial intelligence that have fueled the driver designs of parent company Callaway in recent years to reimagine how its putter faces might work. The result is two new putter lines, one featuring an aluminum-backed urethane face insert and the other a milled titanium insert, and each uses a distinct…
Odyssey borrows some of the variable face thickness ideas generated by artificial intelligence that have fueled the driver designs of parent company Callaway in recent years to reimagine how its putter faces might work. The result is two new putter lines, one featuring an aluminum-backed urethane face insert and the other a milled titanium insert, and each uses a distinct…
Odyssey borrows some of the variable face thickness ideas generated by artificial intelligence that have fueled the driver designs of parent company Callaway in recent years to reimagine how its putter faces might work. The result is two new putter lines, one featuring an aluminum-backed urethane face insert and the other a milled titanium insert, and each uses a distinct…
Odyssey borrows some of the variable face thickness ideas generated by artificial intelligence that have fueled the driver designs of parent company Callaway in recent years to reimagine how its putter faces might work. The result is two new putter lines, one featuring an aluminum-backed urethane face insert and the other a milled titanium insert, and each uses a distinct…
Four new Srixon Z-series irons aim to give different classes of players help with the things that matter to them most while still providing a fairly classic shape that all demand. The muscle-back blade Z-Forged II and ZX7 Mk II place an emphasis on consistency and feel while the ZX5 Mk II provides more distance technology. The ZX4 Mk II…
Srixon’s latest family of ZX drivers includes the compact and more workable ZX7 Mk II; the larger footprint, higher-launching and more forgiving ZX5 Mk II; and the new ZX5 LS Mk II with its similar larger size but more forward weighting for reduced spin. The trio again benefits from the “Rebound Frame” construction introduced with 2021’s ZX drivers. "Rebound Frame"…
Four new Srixon Z-series irons aim to give different classes of players help with the things that matter to them most while still providing a fairly classic shape that all demand. The muscle-back blade Z-Forged II and ZX7 Mk II place an emphasis on consistency and feel while the ZX5 Mk II provides more distance technology. The ZX4 Mk II…
The fourth generation of TaylorMade’s Milled Grind wedges (Milled Grind 4, or MG4) continues the consistency benefits of machined sole shaping of its predecessors while expanding the range of distinct grinds to include three new options at the higher lofts for a total of seven. On the spin front, the grooves are now supported by laser-etched diagonals on the flat…
TaylorMade’s fourth-generation P·790 irons continue the trend of bringing high-speed face flexing and a progressive approach to forgiveness across the full set in the guise of compact shaping that better players prefer as much as those aspiring to be better players. Again, the key is a hollow construction, but among the more dramatic improvements is how slugs of tungsten are…
Although TaylorMade’s P-Series irons are aimed at better players, its new Qi and Qi HL irons are geared more towards those needing a little help. That is expertly achieved through a suite of technologies that combine to deliver optimal performance in each individual iron head. For the Qi HL irons, that includes lofts approximately 2 degrees weaker and club weights…
The TaylorMade Qi10 family of drivers, the third generation to feature a face made of carbon composite, further unlock the lightweight material’s potential. Now with more of the crown, sole and face made of carbon composite, the saved weight on these new versions is creating more forgiveness on all three models, including the highest combined moment of inertia (stability on…
The TaylorMade Qi10 lineup of fairway woods includes three models of different sizes, different levels of forgiveness and even different metals, but the overriding mission is the same: A larger carbon composite crown that reaches all the way to the top of the face saves mass that’s repositioned selectively by each model to build more off-center hit forgiveness, increase launch…
The TaylorMade Qi10 hybrids feature three different shapes with three distinct kinds of internal weighting to answer the needs of different player types. The range includes the compact Qi10 Tour with a deep face, balanced heel and toe weighting and iron-like feel and performance; the ultra-forgiving, mini fairway wood-shaped Qi10 Max with a lower, deeper center of gravity for forgiveness…
The TaylorMade Qi10 family of drivers, the third generation to feature a face made of carbon composite, further unlock the lightweight material’s potential. Now with more of the crown, sole and face made of carbon composite, the saved weight on these new versions is creating more forgiveness on all three models, including the highest combined moment of inertia (stability on…
The TaylorMade Qi10 lineup of fairway woods includes three models of different sizes, different levels of forgiveness and even different metals, but the overriding mission is the same: A larger carbon composite crown that reaches all the way to the top of the face saves mass that’s repositioned selectively by each model to build more off-center hit forgiveness, increase launch…
The TaylorMade Qi10 hybrids feature three different shapes with three distinct kinds of internal weighting to answer the needs of different player types. The range includes the compact Qi10 Tour with a deep face, balanced heel and toe weighting and iron-like feel and performance; the ultra-forgiving, mini fairway wood-shaped Qi10 Max with a lower, deeper center of gravity for forgiveness…
The Spider Tour mallets revolutionized TaylorMade’s position in the marketplace with near equal top-level success on tour and at retail, but while the company explored other versions and shapes the last two years, the use and demand stayed with the original now-iconic shapes like Spider Tour and Spider Tour X. So rather than try to discover a new Spider, the…
As they have in the past, Titleist’s biennial iron launch includes four models in ascending order of how much help they provide the user, but this time with a renewed emphasis on improved feel. The compact tour-focused models, T100 and T150, use internal heel and toe weights made of super-dense D18 tungsten to provide extra stability for a typical players…
The new Titleist TSR drivers take everything that made TSi the #1 Driver on Tour and pack even more performance into every club head. From new face technologies to center of gravity improvements and aerodynamic refinements this is how you play at Titleist Speed. Titleist TSR represents the deepest, most complete, most validated understanding of the tee shot. Every aspect…
Titleist TSR lineup of metalwoods is the company’s latest versions of a lighter weight driver, fairway wood and hybrid with the driving purpose of creating easier launch through both head design and shaft weight. But while they clearly were designed with moderate swing speeds in mind, the company is finding some not-so-moderate swingers might want to consider these as an…
The new Titleist TSR hybrids continue the company’s legacy of making two different hybrids for two distinct player and player types. The TSR2 is for those with more of a sweeping hybrid swing who are looking for more forgiveness, while the more compact TSR3 targets players with an iron-like hybrid swing looking for workability. These updated models both reflect more…
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